Associate Director, Consumer Pan Tumor Digital Strategy (Hybrid)

Job Description

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking people achieve this through an unwavering commitment

to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

Associate Director, U.S. Oncology - Consumer Marketing, Pan Tumor Digital Strategy

We are currently recruiting for an Associate Director, U.S. Oncology - Consumer Marketing Pan Tumor Digital Strategy. This position will be accountable for the evolution of the digital innovation and social marketing strategy for patients across a growing portfolio of products/indications in the oncology/oncology IO therapeutic market. The product(s) are currently launched and approved for use in the treatment of numerous cancers, but a functioning program is in place to expand into other cancer types.

This position will require outstanding direction in many areas, including strong strategic planning, problem solving, social media and digital marketing expertise including the development of websites, and other digital marketing resources for people living with cancer. A strong appreciation of patient journeys, market research, strategy development, budget management and agile working will be integral to success in this role. This person will have the opportunity to impact business today, while simultaneously planning for future indications, as well as direct an Agile Digital Team (ADT) as the Product Owner. This role also requires exceptional partnership skills in working with a wide variety of internal and external stakeholders, ability to work successfully in a fast-paced, ever-changing environment, and a proficiency to work effectively under tight and often fluctuating timelines.

This position requires three (3) days in office, could be based in either of our PA locations - Upper Gwynedd, PA or Philadelphia, PA or NJ location - Rahway, NJ and will report to a Director, U.S. Consumer Marketing Lead. This role will require approximately 25% travel, including some weekends.

Key tasks include and are not limited to the following:

• Proficiency directing cross-functional internal/ external teams to deliver digital marketing strategy and innovation - knowledge of agile working standards preferred.
• Strong comprehension of consumer marketing strategy and applications within a digital ecosystem - including website strategy & execution.
• Strong comprehension of social channels and consumer behavior trends to inform platform strategies.
• Strong comprehension of the FDA/ OPDP approval process and submission of resources under Sub-Part E approvals.
• Expertise in omnichannel marketing with an innovative mindset to build brand specific end to end knowledge that drives behavior change
• Expertise in developing and monitoring KPI framework to drive measurable impact and meaningful involvement across ecosystem
• Proficiency leveraging market segmentation to customize the patient experience and digital resources to support various stages of the patient journey.
• Proficiency in identifying insight gaps and recommend market research to meet strategic goals.
• Ability to work closely with promotional colleagues to ensure pull through of the strategy across all digital channels.
• Partner with multiple stakeholders, including Healthcare Provider (HCP), science and other consumer brand strategy leads to ensure alignment and find synergies at the pan tumor level.
• Ability to guide and manage multiple vendor relationships to deliver a comprehensive and cohesive patient experience.
• The ability to continuously identify and assess innovative approaches to digital engagement for patients across the patient journey that provide a competitive advantage through demonstrated "test and learn" practices.
• Work with complex scientific data and help to synthesize it for consumer comprehension.
• Strong comprehension of the oncology competitive landscape with the ability to foresee and predict market trends.
• Deep comprehension of oncology consumers and what is needed to activate behavior change.
• Demonstrated ability to successfully work in a complex matrix organization where exceptional partnership is needed to obtain desired results.
• Requires approximately 20% travel, including some weekends.

Education Minimum:

• Bachelor's degree
• Preferred: Master's degree

Knowledge and Skills:

• A minimum of 6 years of Consumer Marketing knowledge
• A minimum of 2 years directing digital marketing - including websites, emails, digital templates, social ads
• Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
• Entrepreneurial spirit and an ability to develop innovative solutions to complex problems
• Proficiency influencing without direct authority and working successfully with cross-functional teams
• Ability to work in a fast paced, quickly changing environment
• Proficiency in guiding consumer brand strategy and implementation
• Ability to work in ambiguous situations, working outside existing processes or structures to overcome obstacles
• Test and learn mindset to drive culture of innovation; committed to applying agile values and practices

Preferred Knowledge and Skills:

• A minimum of 4 years working in the pharmaceutical industry
• Oncology Marketing knowledge, preferably with a focus in patient engagement, digital marketing, and social media execution
• Product/Indication launch knowledge
• Proficiency in developing multi-channel digital marketing campaigns and website strategy
• Agile training

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

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U.S. Hybrid Work Model

Effective September 5,2023 our U.S. Hybrid work model will be as follows: 1. Three total days on site per week: Tuesday and Wednesday - plus one additional day of choice based on what works best for organizations and/or teams. 2. Fridays will formally be a remote-working day unless business critical tasks require onsite presence.

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Expected salary range:
$130,960.00 - $206,200.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here.

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:
Domestic

VISA Sponsorship:
No

Travel Requirements:
25%

Flexible Work Arrangements:
Hybrid

Shift:
Not Indicated

Valid Driving License:
No

Hazardous Material(s):
n/a

Requisition ID:R251929