Associate Director, Healthcare Consumer Marketing Strategy

Job Description

The PAH/Rare Disease Business Unit is recruiting an Associate Director of Healthcare Consumer (HCC) Marketing Strategy for pulmonary arterial hypertension (PAH) in the United States. The HCC Marketing Strategy Associate Director will lead the development and refinement of consumer marketing strategy for a therapy that recently launched in the US. This role will report directly to the US Consumer Marketing lead for PAH.

Ideally, the candidate will have experience in direct-to-consumer marketing strategies and campaigns, strong strategic acumen, experience in specialty or rare disease therapy commercialization, and an understanding of US commercial and regulatory requirements.

Primary Responsibilities:

• Lead the development execution of consumer marketing strategy for a recently launched therapy to treat PAH
• Effectively manage agency and vendor partners to develop and deploy compelling and compliant campaign tactics that are aligned to strategy, within timeline and budget
• Recognize and recommend market research needs and uncover insights to support strategy development
• Leverage customer insights, data, and analytics to make strategic choices, optimize campaigns, and drive continuous improvement
• Collaborate closely with other members of the US PAH Consumer Marketing Team to meet quarterly objectives
• Collaborate with broader PAH Marketing Team and cross-functional stakeholders and to ensure Consumer Marketing strategy is integrated and aligned with overall brand priorities and strategies for other segments
• Champion priorities in the development and execution of consumer marketing strategy and facilitate internal resource trade-offs, as needed. Escalate issues that represent significant barriers to execution and/or business impact
• Think innovatively, challenge status quo, and gain support to address gaps

Education:

• Required: BA/BS
• Preferred: MBA or MPH

Experience and Skills:

• Minimum of 5 years of relevant experience, including marketing
• Knowledge of specialty and/or rare disease marketing strategy
• Managing agency/vendor partners to successfully execute a marketing campaign
• Strong strategic acumen
• Demonstrated leadership skills and ability to partner across the organization
• Bias for action and a strong sense of urgency
• Strong passion for the patients we serve
• Commitment to ethics and integrity
• Participating in diverse teams with a solid line and/or matrix management environment
• Strong communication skills and executive presence
• Knowledge of the US pharmaceutical market, including US commercial and regulatory requirements

Preferred Knowledge and Skills:

• Knowledge of rare disease consumer marketing
• Experience in PAH therapeutic area
• Strong understanding of US commercial and regulatory requirements
• Solid understanding of social and digital media

Location:- Upper Gwynedd, PA with hybrid work model (3x onsite per week)

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

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Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
Regular

Relocation:
No relocation

VISA Sponsorship:
No

Travel Requirements:
10%

Flexible Work Arrangements:
Hybrid

Shift:
Not Indicated

Valid Driving License:
No

Hazardous Material(s):
N/A

Job Posting End Date:
03/3/2025
*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R335639