Sr. Director of Marketing (Brand Lead), Anti-Infectives

Site Name: USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham
Posted Date: Nov 5 2024

Sr. Director of Marketing (Brand Lead), Anti-Infectives

Location: Philadelphia, PA or Durham, NC

As the US marketing lead for an Anti-infective brand, you will lead all aspects of Marketing for the brand in US Commercial including collaboration/alignment with the Global Business Franchises, reporting to the US Commercial VP of the Anti-Infectives Portfolio. The goal is to develop brand plans, including allocation of resources, to deliver a successful product launch of a novel antibiotic within a highly competitive market. You will be accountable to drive US brand strategy and execution, lead a team of US marketers plus a team of cross-functional stakeholders, and maximize ambition.

This is a highly visible and strategically important role for GSK as we re-enter the anti-infective market establishing a broad franchise. We are looking for an inspiring commercial leader and highly experienced marketer who can seamlessly interact with US LOC senior leaders (President of US, BU Head and VPs) as well as Global Counterparts.

The incumbent will interact with counterparts on the medical teams, brand leads across the enterprise, Market Access team, Regulatory team, Finance team, the US Government Relations team, Customer Insights (CI) team, lead the Integrated Brand Commercialization Team (IBCT) for the brand, and be part of the Business Unit marketing leadership team.

Key Responsibilities will be:

• Partnering with global commercial teams
• Overseeing creation and implementation of the strategic and operating plans
• Managing product lifecycle
• Managing short- and long-range forecasts
• P&L ownership
• Ensuring reliable supply
• Setting direction and ensuring strategic alignment across functional stakeholder groups
• Defining metrics & assessing brand performance
• Achieving annual brand and sales targets
• Building/leading/developing a high performing team of marketers
• Maintaining detailed understanding of disease and competitive marketplace
• Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
• Fostering an environment of innovation, inclusion, challenge, trust and development

Why you?

Basic Qualifications:

• BS/BA with 8+ years marketing or other relevant commercial experience
• US Infectious Disease/Anti-Infective marketing experience
• Experience in direct people management
• Ability to travel 25%
• Ability to be in-office consistently 3 days per week

Preferred Qualifications:

• BS/BA with 8-10 years marketing experience (4 years in US healthcare, 2+ years in US anti-infectives marketing)
• +6 years of Infectious Disease/Anti-Infective experience
• Demonstrated leadership experience (leading a team as a second line leader, and/or significant enterprise/matrix leadership)
• Strong interpersonal skills and ability to build effective working relationships in a matrix environment
• Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
• Experience working with global launch/marketing teams
• Broad commercial experience, including:
  • Brand lifecycle management
  • Product launch; Category creation
  • Senior leader engagement
  • Matrix team leadership
  • Category / disease and product strategy development
  • Tactical plan development/execution, including integrated channel mix
  • Customer insight, Messaging, campaign, creative development
  • Agency management
  • Budget management; P&L ownership

• Demonstrates an understanding of channel / distribution, pricing, and market access strategies
• Drives market and brand opportunity analysis and develops actionable brand insights
• Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs
• Demonstrated sense of ownership for the shared success of the team and asset
• Thrives in a fast-paced, dynamic, competitive environment
• Competitive mindset; feels driven to conquer uncharted territory

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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